Top-selling Anita Active Air Control DeltaPad Sports Bra merges exceptional functionality with stylish design. The new, eye-catching Bubble Grey optical art design is one of the eleven colorful options in this award-winning style. The innovative material blend makes this sports bra incredibly lightweight, breathable, and comfortable to wear.
With a V neckline, the defining features of this sports bra include the patented breathable and triangular DeltaPad foam cups. These cups not only provide excellent support but also ensure continuous air circulation through openings in the lower sections and sides. Ultra-light mesh in the outer cup gives a fashionable look with maximum performance appeal.
The Anita Sweat Management is achieved through a smart mix of various functional materials. The DeltaPad cup is covered with a light eyelet fabric and inside is hydrophilic terry cloth. Extra flat seams, a soft, breathable underbust band, and a breathable mesh back panel lined with power tulle deliver unmatched comfort and optimal support during workouts. The straps are ergonomically designed and fully padded, available in two different widths based on size.
Created by Heather St John and her husband, Christopher, South Carolina-based 
After struggling for a long time to find a bra that fit, Heather enlisted the help of a professional bra fitter who revealed that she had uneven cup sizes. Still, knowing the reason didn’t make it any easier to find a solution for it. As she recalls:
Armed with plenty of determination but no prior lingerie design experience, they began by cutting up bras and sewing different sizes together to test out their concept. “Let’s just say, this did not go very well,” says Heather. Local seamstresses and various factories led to similarly disappointing results, but they didn’t give up. Eventually, their search led them to Jessica Owusu-Afriyie, founder of Suite Creative Studio, who was finally able to help to bring their vision to life in a well-crafted, real-world-wearable way.
The Morgan bra is a smooth t-shirt design with ultra-light spacer cups, available in 32-38 A-DD cups. Also designed for the same size range is the Rachel bra, a high-apex plunge with similar spacer cups that are overlaid with subtly-detailed lace. And rounding out the collection is the Lily bra, another high-apex plunge but this time opaque and unpadded, and available in a wider US 32-40 A-G size range. Each option comes in three or four color choices, and there are two coordinating underwear options.
Most of The Balanced Bra Company’s customers have a difference of one cup size. Heather herself falls within this range, and found it to be more than enough asymmetry to cause significant fit issues, discomfort and self-consciousness in conventional bras.
The company’s sales show that a two cup difference is also not uncommon. But whether you have a one cup size difference or a five cup size difference, The Balanced Bra Company’s system allows you to shop for a bra ‘off the rack’ that feels like it was custom-made for your body.
And of course, you can also shop these bras with no cup size difference at all – you’d just pick the same cup size for both sides. While it may not be their primary target audience, I think they’re also a great option for anyone who likes a front-fastening bra that also has the band-length adjustability of a classic hook-and-eye back closure.
Next on Heather’s agenda is developing a wirefree bra for the collection, both for post-mastectomy wear and for those who simply prefer to go wireless. Expanding the size and color range is also a top priority. “We want to make sure we’re truly inclusive,” says Heather, “We believe everyone deserves to feel confident in their body without having to compromise comfort or style.”
Bra fitters play a crucial role in helping individuals feel comfortable, confident, and supported in their intimate apparel. For those who have undergone chest or breast surgeries, finding the right bra isn’t just about fit—it’s about understanding their bodies, their choices, and their needs. The terminology behind breast and chest surgeries can often feel overwhelming, but as a bra fitter, having a foundational understanding allows you to better serve your customers with empathy and expertise.
Reconstructive Breast Surgeries
Aesthetic & Cosmetic Breast Surgeries
It’s May, it’s warm and sunny outside, and my mind is turning to potential destinations for a summer getaway – and the swimwear I could be rocking while I’m there of course!
One option I certainly wouldn’t mind having in my suitcase is NAIA Beach, a British brand that was launched in 2021 by TV personality Tess Daley and her long-time friend, Gayle Lawton. Both lovers of fashion and travel, it was on joint trip to St Tropez that they first had the idea to design a collection together, after a shopping excursion saw them struggle to find styles with just the right amount of coverage: not too skimpy, but not too frumpy either.
With NAIA Beach, their mission is to inspire confidence in every woman who wears their designs. Going for a ‘subtle glamour’ kind of vibe, their creations offer timeless and ageless shapes, golden hardware accents on every piece for an elevated feel, and a strong emphasis on delivering a flattering fit.
Both founders are experienced models, but it’s Gayle in particular who has worked extensively as a fit model for other swim and resort wear brands, through which she absorbed a very a technical understanding of what makes a swimsuit fit well. All new NAIA Beach designs are fit-tested and tweaked at least five times unless both women are satisfied they’ve achieved the perfect pattern, one that will make the wearer feel great the second she puts it on.
NAIA Beach swimsuits and bikinis all feature hidden support, but they’ve gone even further than that to create their own Subtle Sculpt® fabric too. Used for selected one-pieces, it’s engineered to provide a very comfortable smoothing effect that feels like a second skin rather than being overly tight and restrictive. Because you don’t want to feel like you’re wearing shapewear when you’re trying to chill by the pool!
One of the brand’s top sellers is the Selene swimsuit, a Subtle Sculpt® design with a very unique neckline that looks like a halter from the front, yet still incorporates wide-strapped support at the back. Other designs incorporate details such as removable straps, adjustable knots, customizable neckline ties, or functional zips that allow you to choose whether or not to flaunt some cleavage, so you always get exactly the look and fit that you’re after.
A personal favorite of mine from a design standpoint is the Raquel swimsuit, part of NAIA Beach’s sustainable collection which uses 73% recycled nylon, obtained from post-consumer plastic and worn-out fishing nets. Dripping in gold details at the front and with a striking open back that’s adorned with a decorative gold ring where you’d usually find some kind of fastening, it definitely makes a statement!
There’s also a coordinating bikini set called Phoebe. Named after one of Daley’s daughters whose input helped to shape the design of the Raquel one-piece – which went on to become another bestseller – this too weaves together large gold rings with gold-colored fabric strapping in a way that’s very ‘ancient Grecian luxe’ in SS25’s new white colorway.
The NAIA Beach range also includes an array of versatile, beach-to-bar cover-ups in coordinating prints or classic beach favorites such as crochet. For a slightly smarter though still very relaxed look, I adore the Martinique shirt and shorts set, crafted from ultra-fine cotton with a beautiful sheen and finished with signature touches of gold for added glamour.
Despite launching during a global pandemic and resulting travel ban – not exactly ideal for a swimwear brand – these stylish, thoughtfully-fitted designs were well-received right from the start, and last year the design duo even won Best New Brand at the Drapers Independents Awards.
NAIA Beach is available in US sizes 2-14. Bikini separates run from $70 to $125, while one-piece swimsuits and cover-ups will set you back between $100 and $255.
The esteemed Canadian lingerie brand, 
Elevate your experience with this thoughtfully designed piece, which combines beauty and functionality for a truly exceptional look. Available in Dusk Blue and Soft Beige in sizes 30-44* C-J and 32-38 K (*up to 42 in beige).
Customers Asked. 
The Bliss Panty collection has long been a shining star in the Natori constellation. Customers love the Pima cotton comfort and feminine detail found in the French Cut, Girl Brief and Full Brief styles. Now, the brand expands this core assortment adding the Bliss Bare. Why? To answer the call of new customers who prefer a more minimalistic aesthetic and are seeking a cleaner lace-free option for everyday wear. Adding additional silhouettes to the established basics, Bliss Bare provides a Hipster, Thong, High Cut Leg and a High Waist Brief. Available in 6 colors and adhering to the same soft, comfortable fit for which the Bliss original essentials are known (XS-XXL), Bliss Bare is destined to become key item basics.
Cloud Comfort has entered the Natori repertoire. This everyday T-shirt bra is designed in a soft, ultra-light breathable interlock fabric that delivers reliable support, great stretch recovery, and smoothing where it matters. Created with all the technical details for which Natori is known, this full coverage bra ranges in sizes from 30-40 B-H cups. Available in 3 colors it embodies Natori’s commitment to comfort with purpose.
Love Lace redefines what lace can do providing beauty and function in one design. Natori embraces their iconic plunge silhouette adding a floral lace pattern that covers the molded stretch cups creating a seamless allure. Extra wide sides and back enhances comfort and fit for 30-40, B-H cups. Available in 3 colors this bra blends femininity and practicality reinforcing the Natori definition of luxury lingerie.
Inspired by the brand’s bestselling side support frame, this underwire molded non padded bra is engineered with a wide wire and inner 3-piece cups that reveal minimal seam show through. It is designed with a soft flat lace that covers the outer cups, and a flexible elastic along the neckline that accommodates multiple breast shapes. Pair it with the matching full brief (XS-2XL) for a complete set.
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BEST SELLING PRODUCTS
‘Slip’ into Sleek Comfort ~ Montelle’s Modern Mesh Trimmed Slips for Summer
Based in Montreal, Canada, Montelle Intimates has been designing and manufacturing women’s intimate apparel since 1994. Montelle specializes in foundations and is dedicated to creating collections that do not compromise fashion for comfort.
With its own production facilities in the Philippines, Montelle is able to fully control its quality as well as ensure that everything produced is done so under strict social compliance standards.
The Essentials Collection, a selection of basic, core foundation pieces, is available throughout the year. A signature clean and classic look defines these coordinated fashion collections, including bras ranging in sizes 28-42 (28 being our new band size in select styles) and cup sizes from A to H. Two fashion collections are also introduced annually in Spring and Fall featuring the latest seasonal colors and styles.
Montelle Intimates is currently available in lingerie boutiques and select retailers across North America, Central America, Europe and the UK.
