They say you can judge character by how one treats others. By that measure, Wacoal America is a brand built on integrity, performance, and purpose. As they celebrate their 40th anniversary, it’s a perfect time to recognize their excellence—and their long-standing partnership with Lingerie Briefs.
A Personal Discovery That Changed Everything
I first discovered Wacoal America in 1985 when they debuted at Bloomingdale’s. As a fuller-busted woman, their bras were life-changing. They offered unmatched comfort, true support, and elegant style.
Today, their range is even more impressive. With sizes from 28–46 bands and A–K cups, Wacoal continues to serve women of all shapes and sizes.
Consistency That Builds Trust
What makes Wacoal so remarkable is their consistency. Seven of their core styles have remained popular for over 7 to 24 years. That kind of longevity speaks volumes.
They invest heavily in research and development. As a result, their designs remain functional, innovative, and feminine—meeting the evolving needs of women everywhere.
Giving Back Is in Their DNA
Wacoal’s impact goes beyond lingerie. Over the years, they’ve raised more than $9 million for charity. They’ve also donated 5,000 pounds of materials to non-profits and schools. Additionally, 8,700 samples have been sent to relief agencies across the globe.
Clearly, this is a company that believes in doing good—and follows through on it.
Introducing the Midnight Soiree Collection
To mark their 40th year, Wacoal launched the Midnight Soiree Collection. This limited edition set showcases exquisite embroidery and luxurious finishes.
The underwire bra (32–40, C–G), panties, and chemise (S–XL) come in elegant shades like caviar and champagne. These pieces are perfect for special occasions, especially as bridal gifts.
One customer raved:
“Beautiful, absolutely gorgeous bra. Fits true to size. The lace and neckline are stunning. Perfect under blouses and dresses.”
The Confidence Boost Bra: Beauty Meets Innovation
Wacoal also introduced the Confidence Boost Underwire Bra—a new essential in their lineup. What makes it unique is its ultra-light, single-ply fabric with the lift of three layers.
It offers up to 1 inch of lift, all without side slings or padding. Designed for sizes 32–42, C–H cups, it delivers comfort, support, and a beautiful silhouette.
A longtime customer said:
“This bra checks all my boxes: comfort, support, and lift. I’ve worn Wacoal for decades, and this may be my new favorite.”
A Brand That Stands the Test of Time
Personally, I value substance over spotlight. That’s why Wacoal America resonates with me. They don’t just talk about quality—they live it every day.
With four decades of excellence behind them, Wacoal remains a trusted name in lingerie. Their commitment to women, community, and innovation is what truly sets them apart.
See More Wacoal America Collections in Their Spotlight on Lingerie Briefs
